ARCHIVED WORKSHOP 
25/11/2017

Measuring UX: Methods, metrics and tools

Duration: 
10 am - 4 pm
Location: 
Impacthub Athens

As we all know any contemporary digital product or service should provide a great user experience. But how can we be sure? How do we know? Common questions like the following emerge very often:  

  • “Which design is better?”
  • “How can I improve the quality of the interface?”
  • “What is the impact of changes in a redesign project?”

All the above can be confidently answered through UX measurement.

When it comes to UX design effectiveness don’t rely on opinions. You need to provide evidence if a digital product is usable or if a new design is better than a previous one. In the world of digital design an interface is good only if it’s measurably good. As Lord Kelvin said, “If you cannot measure it you cannot improve it”. Therefore it is crucial to know what to measure, how to measure it, how to communicate the results, what kind of tools we can employ to support us in this challenging task.

theUXProdigy offers an interactive training course on methods, metrics and tools that help companies and product design teams to measure UX. The appropriate theoretical background will be combined with practical exercises with the use of some popular commercial UX tools. You don't need any previous knowledge on UX research or measurement to attend.

In this workshop you will learn 
  • The types of UX measurement
  • The basics of the most important methods for UX measurement
  • The essential UX metrics
  • The structure and components of a good measurement plan
  • How to develop measuring instruments
  • Tools for conducting UX measurement studies
Who will benefit 
  • Business & product owners, startup founders, entrepreneurs
  • UX designers / UI & visual designers 
  • Software developers / CTOs
  • Product managers
  • Growth analysts / digital marketers  
Agenda 
Introduction - Goals & objectives of the course
Intro to UX measurement:
  • Types of measurement and UX goals
  • Preparing a plan for measurement
Short break
Implementing UX measurement:
  • Popular UX Methods
  • Essential UX Metrics

Exercise: Prepare your own measurement plan

Break
Software Tools for measuring UX
Practical exercises with the use of tools
Closing & Next steps
Trainer 

Dr. Panagiotis Zaharias

Founder | UX Researcher

Panagiotis started his career as an academic UX researcher pursuing a PhD in the field of Human Computer Interaction. He worked in several European research projects and after the completion of the PhD degree, he started teaching in Universities in Greece and Cyprus. In parallel he started to provide consulting services on UX Research & Design as a freelancer working with several companies and startups. He is a published author (60+ scientific papers and book chapters) and a frequent speaker at several national and international conferences, workshops and UX-related events. He is also the organizer of the largest UX community in Greece, the so-called Athens UX Community

Fees Include 
  • Copies of slides, notes and resources

  • Light lunch & drinks

  • Certification of attendance