A small yet multidisciplinary and experienced team of professionals who share a common vision:

  • To support the creation of better products and services through an in-depth analysis of human behavior.
  • To leverage UX research in order to inform the design process and optimize the user experience.

We help companies to deeply understand users' & customers' experiences from beginning to end across multiple platforms and channels. 

Research oriented

We strongly support and apply UX (or user) research practices in the design process. To echo Hoa Loranger, “UX without user research is not UX”.

Data & methodology driven

We love mixed methods approach. That means we employ both quantitative and qualitative methods. We apply experimental process design for building superior products.

Users’ advocate

We begin with focus on humans and we end up with focus on humans. Technology is fascinating but it’s just the medium.

Our mantra

If you can not measure it, you can not improve it.
- Lord Kelvin, 1867
Our Values

We love simplicity
and elegance.

We ground our work on scientific
principles and rigor but we keep

We seek for the new
but we honor tradition.

Balance and integrity:
That’s who we are in life,
that’s who we are in business.

Our Team

Dr. Panagiotis Zaharias

Founder | UX Researcher

Panagiotis started his career as an academic UX researcher pursuing a Ph.D. in the field of Human-Computer Interaction. He worked in several European research projects and after the completion of the Ph.D. degree, he started teaching in Universities in Greece and Cyprus. In parallel, he started to provide consulting services on UX Research & Design as a freelancer working with several companies and startups. He is a published author (60+ scientific papers and book chapters) and a frequent speaker at several national and international conferences, workshops, and UX-related events.

Antonis Birmpas

UX Researcher / Art Director

Antonis Birmpas has worked for advertising agencies since 1999. In recent years he turned his interest in designing user interfaces for websites and applications. His main goal is to create products that serve both the client’s business plan and user’s needs thus creating memorable experiences for everyone. He loves it when aesthetic meets ergonomics.

David Dokic

Anthropologist / Ethnographer

David is an enthusiastic anthropologist with a great interest in information technologies. Research is his passion. He believes that every good solution must be grounded in a thorough understanding of the problem. His fieldwork experiences taught him that research is not only about getting to know other people's worldviews, but also about creatively utilizing that knowledge for the design of new services and products. 


Filippos Tsakiridis

UX Designer (NNg UX Certified) | UI Developer

Filippos is a Senior UX Designer (NNg UX Certified) & UI developer with more than 10 years of professional working experience on well established businesses and startups. He loves building intuitive products that solve real problems by using UX design methods and techniques. He is also skilled in handcrafting front end presentational code (html,css,js). His personal quote is “Life’s too short to build something nobody wants”.


Panos Koutsodimitropoulos

Product Designer | UX Designer

Panos is a Senior User Experience Designer. He works in the design industry since 1995. He worked as a graphic designer from 1995 to 2000. Until 2008, he worked as a senior web designer for companies such as Cyberce, Actiglobe, IDEAL Group (IDEAL Systems and IDEAL Electronics - Toshiba). From 2008 until 2015, before his current role (Product Design & Continuous Improvement Supervisor), he worked for Greek Yellow Pages as a User Experience Team of One.

John Tzortzopoulos

John Tzortzopoulos

Web Accessibility Consultant

John has studied Computer Science at Athens University of Economics and Business. He worked for two years as Product Coordinator for Greek Yellow Pages. Currently, he performs Web Accessibility Audits and evaluations employing technologies & tools that lead to better experiences for all. He believes that designers and developers should work together ensuring that nobody will be excluded from accessing web content and services.