As we all know any contemporary digital product or service should provide a great user experience. But how can we be sure? How do we know? Common questions like the following emerge very often:
- “Which design is better?”
- “How can I improve the quality of the interface?”
- “What is the impact of changes in a redesign project?”
All the above can be confidently answered through measurement. When it comes to UX design don’t rely on HiPPOs (Highest Paid Person’s Opinion) to tell you if your design meets the users’ needs and delivers a good experience. You need to provide evidence if a digital product is usable or if a new design is better than a previous one. In the world of digital design an interface is good only if it’s measurably good. To measure is to know to put it as Lord Kelvin said, “If you cannot measure it you cannot improve it”.
Therefore it is crucial to know what to measure, how to measure it, how to communicate the results, what kind of tools we can employ to support us in this challenging task.
theUXProdigy offers an interactive training course on methods, metrics and tools that help companies and product design teams to measure UX. The appropriate theoretical background will be combined with practical exercises with the use of some popular commercial UX tools. You don't need any previous knowledge on UX research or measurement to attend.