Thriving in the digital arena requires a deep understanding of users' needs, emotions and overall behavior. This calls for an interdisciplinary approach that comprises "exotic" fields such as behavioral economics. It also calls for extra focus on the user onboarding flow, crucial to any digital product since it can captivate users from the first use.
In this UXProdigy course we present the “user first” UX writing checklist, behavioral economics tricks for better UX writing, tips for writing a great user onboarding experience and collaborative onboarding writing exercises.
- The standout UX writing checklist
- How an understanding of behavioral economics can benefit your UX writing
- How to activate and retain the users at onboarding
- How to write a great user onboarding experience through collaborative exercises
- UX designers
- Product managers / Project Managers
- Business owners/ Startuppers
Tina Kouratzi has worked as a copywriter for international and regional clients in various ad agencies since 2002. In the last few years she developed a liking for microcopy and started writing for websites and apps. Understanding users and business goals and creating a great experience that works is her cup of tea.
Copies of slides, notes and resources
Certification of attendance
Coffee, tea, cakes & cookies