Competing in the digital arena requires a deep understanding of customers and users’ emotional reactions. Empathy is the cornerstone of such a process:
1. Simply put empathy is the ability to understand or feel what another person is experiencing.
2. In business it allows you to better understand why customers love or hate your products and services.
Although hard to master, empathy is an innate quality of all humans. The good thing is that empathy is a skill that can be further developed. In this workshop we present basic methods to understand and feel our customers and practice empathy through collaborative exercises and game-based learning approach with lots of fun.